Ancestry - First Person Perspectives
Sometimes the simplest way to illustrate a product’s benefits is to ask customers about their experiences. In this approach we placed our heroes front and center and complemented their tale-telling with connective sounds and imagery.
Ruben
takes great pride in his Jaliscan ancestry.
Krystina
found a diversity of ethnicities in her DNA.
Jenny
discovered bravery and adventure in her family history.
Michael
was inspired to visit his ancestral lands.
Melissa
uncovered a surprising connection she shares with her grandfather.